Why YOU still have a place in a world of ubiquitous cheap camera technology

A concern that I have heard recently is that the proliferation of good quality video camera technology means that “have camera – will shoot for money” videographers are no longer needed in the corporate video space, because potential clients will just go and shoot videos themselves.

“Having a tool does NOT mean you know how to use it”

An amateur camcorder user

An amateur camcorder user

The first thing I would say to that is that just because your client has a camera, it does NOT mean that they actually know how to make a film.

As a case in point, I was recently begged by a new client to save their project.

It was a less than ideal situation. Rather than hire a professional to shoot their footage, they just grabbed their camera phone and recorded some interviews.

My immediate reaction was that their footage was appallingly bad.  Bad video quality, bad sound quality, really poor framing, bad interviewing technique, lack of a consistent house style to the videos, poor lighting, and so on…

However, I was able to help by cleaning up the sound, re-framing the shots and grading the picture.  And I spent time re-structuring their haphazard interview sequence into a more effective set of messages.

The point is that the client didn’t know what they were doing.  And so they messed up and needed rescuing.

But worse than that – these terrible videos would have hurt their brand image, precisely because of the amateurish nature of the product.

Which is exactly the opposite effect that they sought to achieve by making the videos in the first place.

The problem with the technology being everywhere is that it gives the illusion that making videos is an easy job and anyone can do it.

“Show them you’re a professional”

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Brian Barnes working in a temporary edit suite on a location shoot

Any filmmaker knows that making a film is never easy, but the more practised we are at it, the more effortless and slick we can make it look.

What the advent of the new technology means is that our selling job has evolved and become different.

When we’re pitching to a new prospective client these days, it is no longer good enough to offer simple “video services”.  You need to prove your expertise and professionalism beyond question even more now.

Because any schmo with a camera can do an amateur job.

YOU need to be a professional.  Which means keeping up with your training and professional practice.

You can hone your professionalism by reading the tips on this site, or by checking out this course.

 

[Camcorder user image courtesy of imagerymajestic / FreeDigitalPhotos.net]

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