Underpromise, but over-deliver

Here’s a quick tip to help you manage your client relationships.

“Follow this mantra”

My mantra when dealing with clients is always to under-promise, but over-deliver.

I tell them it’s going to take a week to write the script, but then deliver the next day.  Or tell them up-front that the cost of a project will be higher than it ultimately turns out.

A client getting the bad news that you’ve missed the deadline

A client getting the bad news that you’ve missed the deadline

Delivering ahead of schedule and under-budget is always impressive for a client.  It makes you look good in their eyes and keeps them happy with your relationship.

“Get it the right way round”

Don’t get it the wrong way round – over-promise and under-deliver.  That way lies anger, disappointment and failure.

Do it right and it’s a simple and really effective way to manage your relationships with your clients.

 

[image credit: Stuart Miles at freedigitalphotos]

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