There are 2 broad strategies to promote and build your business – hunting and fishing. I go into some detail about these strategies in part 7 of my video seminar series.
“Let’s go fishing”
The fishing strategy is the easier one, but less effective – you “put the word out” that you are open for business, through advertising, social media, search engine optimisation, etc and then you wait for the enquiries to come in. In today’s crowded marketplace you’ll be waiting a long time for those enquiries.
“Hunting your clients”
That leaves you with the hunting strategy as your better option. The only effective method of building your business is going out and hunting down clients yourself. You get on the phone and you pitch in your services, ask for a face-to-face meeting and then you sell in what you can offer. I go into minute detail how to conduct this meeting in part 6 of my video seminar.
Over the life of your business and career, you’ll use both these strategies in different proportions, but a new business HAS to hunt to get started.